Getting the Most for Your Restaurant Dollar

Easy Ways To Make Your Pizza Crust Customizeable

When you think of customized pizza, you probably imagine people customizing their topping choices and maybe even their selection of cheeses and sauces. But what you may not initially think of is the possibility of customizing the crust. A fair number of people think that a good pizza starts with a good crust, but opinions vary as to what a good crust actually entails. So, if you want your customers to be able to fully customize their pizzas to the broadest extent possible, here are some easy ways you can let them customize their crust.

Offer different thicknesses.

Some people prefer thin, crispy crust, while others prefer thicker, doughier crust. It's fairly easy to offer pizza crust in three different thicknesses. Just have your prep cooks prepare three different sizes of dough balls each day. The smallest of the balls can be used to make the thin-crust pizzas. Medium balls can make pizza crust with a mid-range thickness, and the largest of balls can be used to make the thickest of crusts. 

Offer different crust toppings.

While some people don't like the eat the bare crust at the edge of the pizza, most people will eat it if it is topped with something yummy. So, another way you can allow guests to customize their pizza is by letting them choose their crust toppings. There are so many different options you can include here. Easy ones would be Parmesan cheese, sesame seeds, garlic salt, and onion powder. You could then start making your own, proprietary spice blends. Give them fancy names, like "Salty Pirate" and "Edgy Punk." Your customers will have fun saying the creative names as they place their custom orders.

Offer crust stuffings.

You will probably have to up-charge for this one, but it's a fun option to offer nonetheless. You can allow customers to choose different fillings to have stuffed inside their pizza crust. Mozzarella cheese is the obvious one, but other options you could offer include ricotta cheese, bacon, Italian sausage, caramelized onions, and cheddar cheese. Be sure to have your cooks practice making stuffed crust a few times before you put it on the menu. It's not that hard, but it may take them a few trial runs to turn out attractive stuffed-crust pies.

While customizing the crust of your pizza may not always be your first, most obvious choice, it is definitely a creative option to give customers.

For more information on customized pizza, contact a professional near you.


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